Major brands of cosmetics involve known figures of music, fashion or cinema to promote their products.
These people are often known that women are called muse.
In the photos in this article, you can see Beyonce (RnB singer) and Eva Longoria (Desperate Housewife Actress).
These women affect consumers through some of their reputation and by their beauty or even their careers.
It is always intelligent and wise to offer advertising contracts to these stars because they can cut the money to Trademarks for which they work.

I present you here, the press and television campaign of a French brand of cosmetics “Yves Rocher”.
The products which proposes this brand are known to be made with natural materials.
These cosmetics respect the environment and also respect the consumers of products.
We can thus find this “natural” spirit and ” respect for the others ” in the diverse campaigns of the brand.
In advertisements press the color codes are in the green tones, there is a lot of light and it has an evident emphasis of products.
In the television advertisements we have more often a representation of the femininity and the development of the woman.

Nowadays, we can see the appearance of a new very controversial mode of advertising: the smart porn!
The sexuality and the sensualism are in the heart of all the debates and the advertising agents do not any more hesitate to use them to touch and to shock the consumers.
The aim is to stage models or products in a provocating way without falling without the vulgarity.
We can see here an example of an ad for Dior who, for a perfume “Dior Addict”, stages a half naked young lady, in a little common, wet in very sensual posture.
The only report between the behavior of the girl and the smart porn it is the name of the perfume with the word “addict”.
Dior knew how to very well use the glamorous side without falling in the trash!!!

Yes, it really exists actors or actresses of advertising who look like the presented product. It is not ofen nowadays to find advertisements which refletent the reality of things (a little as my first one pub Dove). Some marketing teams of big brand are not afraid of launching campaigns which propose spotlights engaging the truth.
The consumers are not deceived. The advertising is logical and nowadays the users of this type of product prefer not to be disappointed on the quality of this last one. For the consumer, it is necessary to be rational!!!
As presents it to you the brand l’Oréal in its advertising for an anti-ageing foundation cream. Fabulous Jane Fonda actress of the 60s and 70s represent in a nature way the product because she represents perfectly the target for this product.

The famous brand “Timotei” concerning hair products the gap and the humor in its advertisements to touch his public and manage to sell.

We have never seen a lion or a hedgehog used some shampooes and the others frost or lacquers. There are some risks for the brand because the consumer can not take the brand in the “seriousness”. Naturally, this type of campaign was well studied to know how to mesure the reactions or the other consequences.
Timotei is a brand which dared the auto-mockery in its advertisements to mark the spirits.

The french brand ” Bourjois ” which markets cosmetics decided to launch an advertising campaign on these products on a subject of ” small stories”.
These small spotlights of 15 seconds are always shot with the model of the brand which stages products.
This stage setting and this type of advertising allow to beat the consumer with small spotlights. This type of repetition inks the brand, unconsciously, in the head of the consumer. The fact that advertisements are humorists, they pass in a clear and simple way at the consumer’s.

Here is another type of advertising. It is often used for advertisements concerning perfumes. The images are dominant with regard to the words. We do not see the product during the unwound of the advertising. This images are representatives of the image of the product, as here, the man, the sea, the waves … The marketing teams propose this kind of advertising to show that you should not absolutely speak for sale or promote a product.

Small return on advertisements in “story”. Here another advertising for the brand Chanel.
We have no story known as the tales seen previously but we have story of love. The advertising lasts 3 minutes or longer that usually (30 seconds).
During the first days of broadcastings, the advertising passes completely then after her pass by part.
Here is thus an example of advertising “story”.

« Il était une fois…”, it is often like that that the stories begin!
The advertising agents had the idea to work their marketing campaign for products in this way.
They wish to touch the consumers with known stories and which rocked their childhood, such the little red riding hoot of Charles Perrault.
They resumed in this advertising the weft of the story and associated it with the perfume to be promoted. The consumers can have the impression that the advertising tells them a story and in the same case brings them to buy. The advertising agents try to touch the emotional side of the consumers.

As is known all the humor is a safe source to seduce.

Why not use it as weapon of sale?

It is question here to find the good tone, the good nuance for to fall in the heavy humor. We can thus see here, that the brand in association with the advertising agent has chooses a funny tone as well as a comparison ” before-later ” to show the efficiency of its product.

The humor here is illustrated by a symbolic face of cartoons for families. The three points choosen here: the humor, the comparison and the use of the cartoon are sensible choices to touch most possible women (because here it is for the promotion of a product to smooth hair).